Problem statement
Evaluate and redesign the booking flow ( primary goal ) of Prana Yoga to make it easy for users to find, select and book a yoga session according to their needs and improve the Task completion rate.
My Approach
As time was limited, I prioritized understanding the core users and the core problem which website is trying to solve, and the business metrics that I could impact.
Then, I evaluated the current website for usability, heuristics and conducted competitor analysis to identify areas for improvement. Then, I began creating the initial UI design and iterated on it until I was confident about its usability.
Solution :
Omnify provides a platform for yoga studio to create a store/booking platform for their customers to book classes, appointments and subscribe to memberships. The store/booking platform should be designed to be compatible to a verity of service providers like yoga, gym, dance etc.
The main goals of the platform will be to :
Improve Booking Rate or task completion rate
Increase User Engagement and Retention
Increase Conversion to Subscriptions/Memberships
Increase User Acquisition and Referrals
Key takeaways
Overall, the solution the team created was effective in addressing the challenge of creating an online ordering system for the desserts shop, helping to increase sales and customer engagement, and providing a convenient and enjoyable shopping experience for customers.